An exhibition stand project starts with concrete information: location, dimensions, access, technical regulations, exhibition schedule and participation objectives. These elements influence the 3D design, choice of materials, organisation of the spaces and installation conditions. The more precise the brief, the earlier trade-offs between visual impact, functionality and budget can be addressed. The stand must also remain consistent with your visual identity, commercial messages and the way your teams will welcome visitors. We can incorporate graphic dressing, signage, lighting and furniture into the same planning process to avoid adding elements separately at the end of production. For participation in Marrakech or another city in Morocco, it is useful to provide the organiser’s documents, access constraints and operational dates when making the request. Logistics then includes transport, installation and dismantling according to the scope defined for the project.