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RGMFXADVERTISING · STANDS
Stand design and fabrication

Exhibition Stand Graphics and Signage

Give your stand a consistent visual presence with printed materials, clear signage and graphics that faithfully reflect your brand identity.

RGM FX Advertising designs and produces graphics for exhibition stands for businesses, brands and exhibitors. From 3D design through to installation, we coordinate the visual elements with the structure, lighting, furniture and the constraints of the exhibition.

A stand that is identifiable at first glance — Exhibition Stand Graphics and Signage
01

A stand that is identifiable at first glance

Stand graphics organise visibility: the logo, messages, visuals, colours and welcome areas must be legible from a distance as well as at the point of contact. We create a cohesive composition aligned with your brand identity and the exhibition’s commercial objective.

02

Printing and supports integrated into the structure

We handle the printing and integration of visuals onto the elements specified in the design: partitions, signs, panels, counters or dedicated supports. Each format is planned according to the technical drawings and the stand layout.

03

Signage designed to guide visitors

Good signage makes the space easier to read and guides visitors towards useful information. Headings, messages, product areas and discussion spaces are arranged hierarchically to maintain clarity, even in a highly demanding environment.

Method

From the visual brief to stand installation

01

Brief analysis

We review your visual identity, objectives, floor area, exhibition constraints and the information to be highlighted.

02

3D design and technical drawings

Graphic proposals are integrated into the 3D design and technical drawings to check their proportions, placement and interaction with the structure.

03

Fabrication and printing

We coordinate fabrication, joinery, printing and the preparation of the graphic elements intended for the stand.

04

Installation and visual inspection

During installation, the supports are positioned with the other stand components to ensure a cohesive presentation and a controlled finish.

Practical guidelines

Useful information to prepare your stand graphics

  • ✓Prepare your brand guidelines, logos, and source files.
  • ✓Prioritize the messages to be read from the aisle and those intended for conversations.
  • ✓Specify the products, offers, or areas that the signage should highlight.
  • ✓Indicate the constraints of the trade show, the space, and the available displays.
Preparing your request

A more precise brief saves time

01

Define the project's objective and scope.

02

Indicate any scheduling or venue constraints.

03

Add the documents available when submitting your request.

Areas covered

Stand graphics and signage tailored to your city

Access the published local pages. The directory synchronizes automatically.

Local pages will be displayed here as soon as they are published.

The success of stand graphics starts with the quality of the brief. To develop a coherent proposal, we need to know the trade show, city, dates, area, stand type, budget, and technical constraints communicated by the organizer. This information makes it possible to connect graphic choices with the structure, visitor flow, and installation conditions.

Brand assets also play a decisive role: vector logo, colors, typefaces, product visuals, commercial messages, and usage guidelines. It is useful to distinguish between elements intended to be seen from the aisle and those that support a conversation inside the stand. This hierarchy prevents surfaces from becoming overloaded and improves message clarity.

The graphics must also be considered alongside manufacturing and logistics. Display dimensions, joins, angles, lighting, furniture, transport, and installation all influence the final result. For a modular or reusable stand, the planning also considers the possibility of updating certain visuals. Our team can coordinate these parameters with 3D design, technical drawings, printing, installation, and dismantling.

Information to provide for a quote

A precise brief should mention the trade show, city, dates, area, stand type, and anticipated budget. Add the venue constraints, organizer's rules, and desired displays to facilitate the assessment.

Message hierarchy

A logo or key promise must remain identifiable from the aisle. More detailed information can be placed in reception areas, product spaces, or materials intended for commercial discussions.

Graphics and manufacturing constraints

Visuals are not designed independently of the structure. Their format, position, lighting, and fixing method must be checked in the plans to preserve legibility and installation quality.

FAQ

Frequently asked questions

What does stand graphics include?+

Stand graphics may include visual design, adaptation to displays, printing, and integration into the stand structure. The scope depends on the project, 3D design, planned elements, and the trade show's technical constraints.

Can you incorporate our existing visual identity?+

Yes. We use your visual identity, files, and messages to create a composition that is consistent with the stand. If certain elements need to be adapted to the dimensions or displays, we incorporate them during the graphic preparation process.

Is the signage suitable for a modular or reusable stand?+

Yes, the graphics and signage can be developed for a bespoke, modular, reusable, or rental stand. The design takes into account dismantlable elements, available displays, and the intended use at trade shows.

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Let's discuss your next stand

Send us the trade show details, your graphic assets, and any known constraints to receive a quote proposal built around your project.

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